What’s the flavor profile? Extremely complex, but not in a confusing way. It’s a little sweet, nicely bitter and surprisingly fruity. We’ve merged the great bitters of the world to create an aromatic bitter that is useful in such a wide array of drinks. This bitter contains an enticing blend of gentian, clove, allspice, angelica and anise seed, chicory, chamomile and dandelion, cherry bark, and licorice, among many others. Also, unlike the competition, we are not adding in caramel color or any colorants at all. Nor are we adding in any sugar. The sweetness in ours only comes from the licorice root.